Open & Click Tracking
Track email opens and link clicks. All tracking requests pass through EU infrastructure — no data is sent to US services.
eusend can track email opens and link clicks. All tracking requests pass through EU infrastructure — no data is sent to US services.
Open tracking
Open tracking is on by default. eusend injects a 1×1 transparent pixel into
the HTML body, and when the recipient's email client loads the image, eusend
records an opened event. To disable it for a send, set track_opens: false.
Open tracking is inherently imprecise. Email clients that pre-fetch images (like Apple Mail with Mail Privacy Protection) may record false opens. Many clients also block remote images by default.
Click tracking
Click tracking is on by default. All href links in the HTML body are
rewritten to pass through eusend's tracking endpoint; when clicked, a clicked
event is recorded and the recipient is immediately redirected to the original
URL. To disable it for a send, set track_clicks: false.
Analytics dashboard
Aggregate open and click stats are visualised in the Analytics section of the dashboard, with charts broken down by time period, status, and domain.
Opting out per send
Both flags default to true. Pass false to turn either off for a given send:
{
"from": "hello@acme.com",
"to": "user@example.com",
"subject": "...",
"html": "...",
"track_opens": false,
"track_clicks": false
}